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Research papers

Drop-down, radio buttons, or fill-in-the-blank?

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives® study, this paper shows how responses to drop-down box, radio...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Allen Hogg, Jaci Jarrett-Masztal
Company: Burke, Inc.
September 23, 2001
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Citation

Hogg and Jarrett-Masztal (2001a, September 23). Drop-down, radio buttons, or fill-in-the-blank?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/drop-down-radio-buttons-or-fill-in-the-blank-